Welcome to my curl diary!

Hi! I'm Emma, 25 year-old part time blogger, part time media freelancer living in London.

Explore my online curl diary full of reviews, experiences and think pieces and discover new and independent brands i've tried, tested and loved.


Discover new brands from all over the world.

From supporting and championing independent UK brands to discovering international ones. Find and love your new curly hair routine

Find brands


Growing up mixed race with a white mum and no ties to my black biological family, I was clueless how to take care of my hair.

Read how my relationship with my hair and self has evolved over the years. Follow my journey from damaging my hair with a relaxer to finally embracing my natural curls and identity.